Directory filters decoded: make your architect profile surface in niche searches
Recruiters browse thousands of architect listings every week. The good news : precise directory filters can catapult your profile to the topâif you know how to work them. Follow this step-by-step guide to master filter logic, refine your metadata and win more briefs without paying for ads.
Why directory filters decide who gets contacted

On leading talent platforms, more than 80 % of searches start with a filter, not a keyword. Recruiters love filters because they slash scouting time and reduce the risk of off-brief candidates. When you understand how these rules operate, you can tailor every data point in your profile to match high-value search combinations.
Source : American Institute of Architects hiring survey 2024
Core directory filters to master today
Every platform uses its own vocabulary, yet the underlying logic is similar. Optimise these five filter groups first :
- Specialty / Project type â residential, adaptive-reuse, auditorium, healthcare.
- Location radius â your base city plus any regions you can serve remotely.
- Budget brackets â publish a realistic minimum to avoid tyre-kickers.
- Timeline capacity â indicate when you can start, not just âavailable.â
- Accreditations & licences â LEED AP, RIBA, WELL, BIM proficiency.
Quick-reference optimisation table
Filter field | Common recruiter input | Your optimisation move |
---|---|---|
Specialty | âNet-zero officeâ | Add ânet-zeroâ, âoffice retrofitâ and âcarbon-neutralâ tags to project case studies. |
Location | âWithin 100 km of Berlinâ | List satellite studios & add âworks EU-wide via BIM cloudâ. |
Budget | ââŹ500k-âŹ2 Mâ | Publish past project budgets to train the algorithm on your sweet spot. |
Timeline | âKick-off in 6 weeksâ | Sync your calendar; update weekly. |
Certifications | âLEED + Passive Houseâ | Upload badge images with alt="LEED architect certification". |
Advanced directory filter tactics for niche visibility
1. Stack long-tail tags
Combine micro-nichesâe.g., âmodular school campusâ + âpost-disaster designââto surface in low-competition searches. For guidance on tag strategy, explore our deep dive on architectural metadata that matches recruiter intent (article available soon).
2. Geo-flex your address
Many platforms calculate distance from a fixed postcode. Add a second service point in your profile header if you frequently work between hubs. Pair this with an external directory page like Artfolio's spatial-designers listing to reinforce regional relevance.
3. Publish verified credits
Profiles displaying official project links earn up to 24 % more shortlist clicks. Learn how to secure âbuiltâ trust signals in our accreditation badge guide.
4. Align your bio with filter logic
Algorithms read bios to auto-suggest tags. Keep the first 160 characters tight : state specialty, location and certification in plain English. Need inspiration? Check the framework in this architect bio tutorial.
5. Nurture leads post-search
Appearing in a filtered list is only step one. Set up automated messages and value-driven PDFs to convert profile views into calls. Our playbook From directory click to contract walks you through the funnel.
Common mistakes that bury great profiles
- Over-stuffed tag cloud â 50 + tags dilute relevance; aim for 12-15 razor-sharp terms.
- Static availability â âCurrently availableâ signals past neglect; date-stamp every update.
- Missing alt text â Images without descriptive alt never feed the filter engine.
- Inconsistent budget data â List a âŹ50k minimum but showcase âŹ5 M builds? Recruiters skip.
- No call to action â Finish your profile with a next step, not just a portfolio link.
Mini self-audit quiz
FAQ
- Do premium listings bypass directory filters?
- No. Paid boosts may rank you higher in generic lists, but filtered searches still rely on your metadata quality.
- Can I rank for multiple cities without separate offices?
- Yes, if you prove remote deliveryâe.g., BIM cloud workflows, local permitting partners and site-visit schedules.
- How long before filter changes appear in results?
- Most platforms re-index within 24 hours. Still, update all fields in one session to avoid temporary ranking dips.
- Should I publish fees publicly?
- Share a realistic minimum. Transparency filters out unsuitable leads and attracts serious developers.
- What's the best file format for badge uploads?
- SVG or PNG under 200 KB with descriptive filenamesâe.g., leed-ap-architect.pngâfor optimal crawlability.
Ready to rise to the top of every niche search?
Update your directory filters now and watch qualified enquiries land in your inbox. Need hands-on help? Book a 30-minute optimisation audit and turn hidden profile fields into your growth engine.